They have targeted "communities of 15-100k population that are drastically underserved by media and would profit by having access to local news and info about government, schools and business. These could be inner-city neighborhoods or distinct towns."I wouldn't exactly characterize HoCo as "drastically under served by media." It's more probable that they were attracted by our awesome demographics. Consider that the first Patch communities were all in New Jersey and Connecticut, suburbs of one of the largest media markets in country. There are no Patch sites in West Virginia or Kansas. According to this story by Joseph Tartakoff in The Guardian "Patch is selecting towns to extend to based in office on a 59-variable algorithm that takes into account factors like the median family income of a town, how often citizens vote, and how the local public high school ranks.""Once in town, Patch will vigorously target local businesses by courting them to "buy banner ads and also letting them set up their own business listings, which they can change into ads."The company plans to take 500 Patches up and run by the end of this class which is a huge increase from only 12 just a twelvemonth ago. The inaugural Columbia Patch home page includes a video clip of Mary Kay Sigaty at the HoCo Chamber Candidate Forum this week. The Savage Guilford Patch features Dennis Schrader and Jen Terrassaat the same forum. HoCo Risings hip makes a cameo appearance. All in all Patch is the actual address and a welcome addition to those of us insatiable for more HoCo loco content. Welcome Patch.
No comments:
Post a Comment